your resume is about to need a github

everyone in the comments said no. why they're wrong.

Jul 21, 2026

Hey squad,

I watched the World Cup final at Jamesons Santa Monica on Sunday and it was a vibeeee. It’s just a reminder that doing IRL activities are so nice when we’re so swamped talking to agents all day.

I’ve been thinking about a controversial post that went up on LinkedIn last week. Louise basically said that every marketer should upload their projects to GitHub as a working portfolio.

I don't know which marketer needs to hear this, but you need your own Github. In 1 year from now, you'll only be hireable if you've shared what you've built: skills and agents, prompts, dashboards and analytics setups, content systems, experiments and teardowns, personal projects and apps.

People commented:

“Absolutely not. The best marketers get hired based on reputation, referrals, and results.”

“I wouldn’t hire a marketeer who does this. I want outcomes. I don’t care what tools you use.”

I disagree with these comments. I believe if you have a GitHub as a marketer with projects you’ve built, you instantly become a much more appealing candidate for companies hiring.

It’s proof of work that you can’t fake
Repo of skills, tools, etc you’ve built are receipts

This is the whole premise with Claude Marketers. Learn to be a power-user on Claude to be able to ship, ship, ship.

I understand I’m biased here. I teach this. I even recorded a lesson on setting up a GitHub as your marketing team's shared brain, repo structure and all.

Louise, you have my full support (doubt she’s reading this, but still lol)

Claude Marketers is brought to you by GrowthPair

GrowthPair helps companies hire top 1% global marketing talent that are AI-trained for about $3,500/mo full-time. They support roles like growth marketers, video editors, paid marketers, ecommerce managers, etc.

Headlines

A Chinese open model just became the best ai at building marketing pages. Moonshot’s Kimi K3 landed July 16 and took the #1 spot on Arena’s frontend coding board, past Claude Fable 5 and GPT-5.6, and it ranked first in the “Brand & Marketing” category specifically. The “which model is best” question just got a lot less loyal, and a lot cheaper.
Google's AI Overviews now draws its own images. Using its Nano Banana model, Google can generate a custom image right inside the answer, so there's one less reason for anyone to click through to your page. If you've been leaning on image search or visual content for discovery, that door just got narrower.
Meta's Muse Image is rolling into Advantage+ creative so it can spin on-brand ad variations from your existing assets. The catch worth remembering: Meta pulled the consumer version's @-mention feature three days after launch when people saw how it used their public photos. This is WHY you keep a human on the creative before it ships. Human-in-the-loop all day.
Claude's memory just got smarter about context. Instead of one daily summary blob, Claude now keeps memory as individual categorized entries it reads and updates as you work. Practical version: it holds your brand voice, your ICP, and your positioning as separate, durable notes across sessions, so you stop re-explaining who you are every Monday. Big difference if you live in Claude like I do.
The buyer will be a bot soon. Salesforce made its Agentforce Commerce agents available, ai that walks a shopper from the first question all the way to checkout, and it plugs straight into ChatGPT and Google. Salesforce says ai already influenced about 20% of online sales last holiday, roughly $262B of it. If an agent is doing the buying, it doesn't care about your hero image or clever headline. We’ll need two web surfaces: human and ai optimized.
Google launched Ask Advisor which is one Gemini agent that spans Google Ads, Analytics, Merchant Center, and the Marketing Platform. You tell it "find new customers for my hair care products" and it pulls your product data and drafts the campaign for you. And AI Mode just crossed a billion monthly users, so this is the buy layer getting bolted onto a surface that's already enormous.

My feed

Google Asset Studio - feed it your brand guidelines and Gemini turns them into ad creative.
Claude Cowork left the desktop - It’s on web and mobile now, and scheduled tasks run even when all your devices are off.
GA4 AI Assistant channel - Go turn this on. It finally separates ChatGPT, Gemini, and Claude traffic. Fair warning, Google’s own AI Overviews still count as organic.
Hypefy - just raised $7.2M to fully automate influencer marketing, from finding the creators to running the campaign.
TikTok Symphony Agent - TikTok’s ad-making agent now runs on ByteDance’s Dreamina 2.0 and spins up a full 15-second video ad in about 5 minutes. Pretty rad.